No supplier features a stronger, more widely accepted private-label program than Western Family. The Western Family label has become synonymous throughout the Mountain West for quality and value. Every Western Family product undergoes strict quality control and scrutiny. Because Western Family's marketing costs are far lower than national brands, the products sell for less. With over 3,500 grocery, frozen, meat, deli, dairy and non-food items, Western Family is an important key to Associated Food Stores retailer success.
The 'Satisfaction Guaranteed' program is easy. If any Western Family product fails to meet consumers' standards, the consumer will be rewarded with double their money back. The program also helps meet objectives of increasing consumer's quality perceptions and motivating customers to purchase more Western Family products during each trip to the grocery store.
For more information about Western Family, please call (801)978-8554 or visit: